What's that you say -- not another new media blog?!

Well - no need to worry. We're not gonna try and be all that and a bag of chips (we'll leave that to the really smart bloggers). Instead the plan is to put together for you, our soon-to-be loyal audience, a treasure trove of tasty snippets from the new media blogosphere and add our own toppings.

Our main goal here is to try and capture the essence of what is happening in our society to help create and define this Brave New (Media) World that we live in - and we welcome your thoughts and comments.

Now let's all enjoy the ride together!!